New Designer | Tatty Devine
Tell us about Tatty Devine!
No Comments | August 06,2018 | by Site Administrator
We expect you’ve heard all the rustlings but now it’s official and only one week away… our shiny new brand for 2018 is the one and only Tatty Devine! Collaboratively designed by MAKE International’s Master Potter Keith Brymer Jones and the Tatty Devine designers, the new range is punky, loud and certainly unique.
Started in 1999 by co-founders Harriet and Rosie, Tatty Devine is a playful, statement jewellery brand. Working and designing from their studio in East London, Tatty Devine are responsible for over 300 new jewellery designs each year and have received an MBE for their contribution to fashion. Their fun, standout jewellery incorporates everything from wildlife to astronomy, art, feminism and food and have had a loyal following of lifelong fans. Recognised by its iconic plectrum logo, Tatty Devine’s laser cut acrylic jewellery boasts quality, adventure and vibrance in every piece.
Here’s what Harriet and Rosie had to say when we asked them about Tatty Devine…
When did Tatty Devine start? What inspired you? When did the brand really take off?
Tatty Devine started when Harriet Vine and Rosie Wolfenden met at Chelsea school of art. We founded Tatty Devine together in 1999 after graduating. Things really took off when we discovered how to laser cut acrylic in 2001, we’ve been steadily building the brand ever since.
We design, manufacture and sell playful acrylic jewellery, designed in East London and made in Kent. Our standout designs are all about expressing yourself in a fun and distinctive way. We like to make jewellery that blurs the boundaries between art, fashion and culture… just like that!
Why statement jewellery?
We’ve always loved to stand out and make a statement and what better way than to wear massive jewellery?!
How are the designs produced? Hand drawings, computer etc?
Okay, designs usually start as a conversation between Harriet and Rosie which Harriet annotates in her sketchbook as we go along. The drawings and notes are then drawn in Adobe Illustrator, so it can then be laser cut. We manufacture everything in our studio in Kent by a skilled team of makers who are just passionate about perspex and extensively trained to make Tatty Devine jewellery.
What was the first ever design for Tatty Devine?
The first thing we made and sold was a leather wristband, believe it or not! Harriet stumbled across some bags of leather discarded outside an upmarket furniture store, on the way home from the pub one night. After graduation, we put our painting careers on hold to make leather wrist cuffs, selling them at Portobello and Spitalfields markets. They were quickly selling out every week and as time went on, we got more experimental and began embellishing the cuffs with studs and crystals.
Which product came first?
After a while. we got bored of wristbands and started experimenting with found objects such as plectrums and tape measures. Harriet lived with lots of boys in bands and like a musical magpie, would pick up their discarded plectrums, punch holes in them and thread them onto chains or earrings.
What is special about Tatty Devine?
Wow, what a question! We are very lucky to have been established for twenty years now, we have customers who were with us since the very beginning… it’s lovely to know that they still love what we’re doing and that they in turn, have made lifelong friends through collecting and wearing our jewellery. You can’t help but connect with amazing people when you’re wearing our designs, they just ‘get it’. It’s like a meeting of minds!
What message do you want to pass to customers through your brand?
Be yourself, have fun and make a statement!
What does your usual working day consist of? Is there such thing as a typical day?
Every day is different as we both do such varied things. We’re based in our studio on Brick Lane (we’ve been here since the start of it all!) although, we can often be found out and about at meetings or shoots. We also spend time in our studio in Kent where everything is made, micro manufacturing gives us the chance to keep an eye on it all and really get to know our dedicated team.
If you’ve got any questions for Rosie or Harriet about Tatty Devine, themselves or the new ceramics range with Keith Brymer Jones then let us know 😊
Find out more about Tatty Devine here!